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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry show in Las [Vegas luxury](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) jets are enticing purchasers with their streamlined silhouettes, [plush cabins](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) - and progressively, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are keen to display unique forms of air travel fuel considered less hazardous to the climate, from utilized cooking oil to the definitely less glamorous meat waste.
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Business jet operators, like airlines, have actually bowed to environmental pressure on aviation and committed to cutting in half carbon [emissions](https://www.businessnews.com.au/Company/Mission-NewEnergy) by 2050 compared to 2005.
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Their hope is that embracing renewable fuel to curb emissions could make organization jets more attractive to environmentally mindful buyers - specifically corporations dealing with questions over sustainability from [shareholders](https://www.bloomberg.com/profile/company/MNELF:US) or green campaign groups.
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The availability of less polluting personal jets could also spare the abundant and popular the negative publicity experienced by [Britain's Prince](https://stocktwits.com/symbol/MNEL) Harry and his partner Meghan over a current private jet journey to [southern France](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/).
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Five [Gulfstream](https://stocktwits.com/symbol/MNEL) jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on screen are expected to be powered by 150,000 [gallons](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) of other renewable fuel [blends expected](https://www.pinterest.com.au/missionnewenergy/) to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions internationally, but can discharge, usually, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has actually protected his periodic usage of private jets to ensure his family's security, and has said that on the rare events he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his itinerary have [included fresh](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) [obstacles](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) for an industry currently striving to validate its contribution to cutting corporate costs.
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"Incidents of flight shaming involving the use of personal jets are regrettable when you consider that our market has provided fuel effectiveness enhancements of 40% over the previous 40 years," stated Bombardier Aviation [President David](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) Coleal.
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Bombardier thinks increased sustainable fuel use will help the market make inroads with [corporations](https://forest500.org/rankings/companies/mission-newenergy-limited) and wealthy buyers. According to industry information, billionaires just have a 19% service jet [ownership](https://www.crunchbase.com/organization/mission-newenergy) rate.
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But even an image [remodeling](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) - with jets sporting [sticker](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) labels like "this aircraft flies on sustainable fuels" and alternative fuel pumps for checking out airplanes - is not likely to satisfy all [critics](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) at the Oct 22-24 high-end jet event.
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Environmentalists and some experts remain doubtful that biojetfuels, usually blended 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.
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"No amount of [Jatropha](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make service jets look eco-friendly," said air travel expert Richard Aboulafia.
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Demand from service jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could broaden production up to 150 million gallons by 2022.
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Corporate charter business and specialists are also seeing more interest from clients who desire to buy carbon credits to offset emissions from their [flights](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage research study his business recently finished for a Fortune 500 business.
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"At the end of the day, I think that price, expense per hour, range, speed and performance, that's still the (sales) driver. But I think people are becoming more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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